by Bill Oakes | Oct 13, 2015 | Content Strategy, Publishing
Original Content, Not As Easy As It Looks Not long after writing about my respect for Snapchat and their foray into the news publishing world, Deadline Hollywood (yet another news source I never expected to attribute) tells of the end of Snap Channel,...
by Bill Oakes | Jun 9, 2015 | Content Strategy, Publishing
News is Dead, Long Live the News This isn’t your Dad’s news anymore There have never been more ways to get your news than there is today. Each generation has seen its “new media moment” from the newspapers, to radio, and then live...
by Bill Oakes | Apr 14, 2015 | Image of the Day, Publishing
I spend a little time last weekend at the Fuelfed car show in Lake Forest. A nice mix of nice cars and relaxed people. It was fun to shake the rust off the Canon 40D, too. [ngg_images source=”galleries” container_ids=”2″...
by Bill Oakes | Mar 15, 2014 | Content Management, Content Strategy, Publishing
I’ve long been a fan of publishing platforms that make it easier for the everyday content junky to get their word out. In the early days of the web, the first “enablers” came from titles like PageMill, First Page, and Dreamweaver. These were WYSIWYG...
by Bill Oakes | Feb 10, 2014 | Content Marketing, Content Strategy, Publishing
When you’re building a content strategy you can talk about everything from content inventories to project deliverables, but at the end of the day what it all comes down to is that you’re deciding on how to tell your story. That story can be about a...
by Bill Oakes | Feb 1, 2014 | Content Management, Content Strategy, Publishing
Content strategy has gained a lot of attention in recent years. Not very long ago, a brand’s major concerns were hiring the right agency to get the their message to consumers and then punching out press releases to try to hook some “free press.” The...
