Kellogg School of Management
MBA Program Pages
The Project
Provided content analysis, analytics, and process recommendations for Kellogg School of Management website redesign.
![](http://billoakes.com/wp-content/uploads/2016/12/Webpage-Layout-2.png)
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Content Inventory
As the lead content strategy team member for SapientNitro, I performed a content inventory of current pages, producing an Excel spreadsheet with assets and analytics.
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Content Audit
Audited all pages within the scope of the project, creating a content matrix with recommended edits and next-steps for new site.
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U/X Collaboration
Collaborated with the SapientNitro U/X team to interview stakeholders, analyze current structure, and recommend new taxonomy and categories.
![](http://billoakes.com/wp-content/uploads/2016/08/032.png)
Editorial Governance
Defined governance and workflow of content creation based on stakeholder interviews and an understanding of the client’s technological capabilities.
Kellogg School of Management
The Results
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Focused Content
As a result of the content inventory and audit, the website is now more relevant and informative.
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Enhanced Teamwork
Through stakeholder interviews and content governance, Kellogg’s marketing team now works more efficiently with their teams to maintain and update the website
![](http://billoakes.com/wp-content/uploads/2016/08/06.png)
More relevant taxonomy
Stakeholder interviews, work sessions, and analysis led to better defined search and categories
![](http://billoakes.com/wp-content/uploads/2016/12/screencapture-kellogg-northwestern-edu-programs-full-time-mba-aspx-1482516129661.png)
![](http://billoakes.com/wp-content/uploads/2016/08/06.png)
Better navigation
Dramatically cut down on volume of pages so readers get to the relevant content quicker and easier.
![](http://billoakes.com/wp-content/uploads/2016/08/06.png)
Content Calendar
As a part of the governance procedures, I created a new content calendar that was made available to all team members and relevant departments.
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Technology Benefits
As a part of the discovery interviews, I found opportunities within their Sitecore environment to use year reminders to contact content owners for updates.