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Hating “Content” is Now a Thing?

Hating “Content” is Now a Thing?

by Bill Oakes | Dec 14, 2015 | Content Management, Content Marketing, Content Strategy

Hating “Content” is Now a Thing? Newspapers are still fighting for respect in the digital age of news, but picking nits – regarding the way some people in the news and digital agency worlds refer to content – is going in the wrong direction....
Publishing Platforms Exploding – Welcome to LinkedIn Publishing

Publishing Platforms Exploding – Welcome to LinkedIn Publishing

by Bill Oakes | Mar 15, 2014 | Content Management, Content Strategy, Publishing

I’ve long been a fan of publishing platforms that make it easier for the everyday content junky to get their word out. In the early days of the web, the first “enablers” came from titles like PageMill, First Page, and Dreamweaver. These were WYSIWYG...
Governance And Your Content Strategy

Governance And Your Content Strategy

by Bill Oakes | Feb 1, 2014 | Content Management, Content Strategy, Publishing

Content strategy has gained a lot of attention in recent years. Not very long ago, a brand’s major concerns were hiring the right agency to get the their message to consumers and then punching out press releases to try to hook some “free press.” The...

As Newspapers Have Learned, The New Medium Can’t Mirror The Past

by Bill Oakes | Oct 21, 2013 | Content Management, Content Marketing, Content Strategy, Publishing

AdAge’s James Gross has a very smart article on their site today, should be a must-read for anyone who wants to publish, be it as a marketer, content provider, or brand. As he says in the piece, In Order To Build the Future Systems of Content, Forget the Past,...
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