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Hating “Content” is Now a Thing?

Hating “Content” is Now a Thing?

by Bill Oakes | Dec 14, 2015 | Content Management, Content Marketing, Content Strategy

Hating “Content” is Now a Thing? Newspapers are still fighting for respect in the digital age of news, but picking nits – regarding the way some people in the news and digital agency worlds refer to content – is going in the wrong direction....
I’m Starting to Understand, Maybe Even Respect Snapchat

I’m Starting to Understand, Maybe Even Respect Snapchat

by Bill Oakes | Oct 5, 2015 | Content Marketing, Content Strategy, Publishing

I’m Starting to Understand, Maybe Even Respect Snapchat That’s right, I’m starting to respect Snapchat and their plans for world domination. As I wrote about earlier, the way we get our news has to change or those responsible for reporting on the...
Mary Ellen Mark – The End of a Legend

Mary Ellen Mark – The End of a Legend

by Bill Oakes | May 26, 2015 | Content Marketing, Content Strategy

An inspiration to so many photographers The term legendary is thrown around often when someone passes, sometimes deserved, sometimes not. The value of that title is obviously most relevant to the people who appreciated the talent of the individual who has passed. In...
A Collectible Car’s Story Tale

A Collectible Car’s Story Tale

by Bill Oakes | Feb 10, 2014 | Content Marketing, Content Strategy, Publishing

When you’re building a content strategy you can talk about everything from content inventories to project deliverables, but at the end of the day what it all comes down to is that you’re deciding on how to tell your story. That story can be about a...

As Newspapers Have Learned, The New Medium Can’t Mirror The Past

by Bill Oakes | Oct 21, 2013 | Content Management, Content Marketing, Content Strategy, Publishing

AdAge’s James Gross has a very smart article on their site today, should be a must-read for anyone who wants to publish, be it as a marketer, content provider, or brand. As he says in the piece, In Order To Build the Future Systems of Content, Forget the Past,...
What Will You Have For Me Tomorrow?

What Will You Have For Me Tomorrow?

by Bill Oakes | Sep 13, 2013 | Content Marketing, Content Strategy, Publishing

When I was a young photojournalist I proudly showed my new boss a photo  from that day’s assignment. It really was a good shot, and ended up winning awards later, but what I remember most is his remark after taking a look, acknowledging that I really did capture...
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