by Bill Oakes | Dec 14, 2015 | Content Management, Content Marketing, Content Strategy
Hating “Content” is Now a Thing? Newspapers are still fighting for respect in the digital age of news, but picking nits – regarding the way some people in the news and digital agency worlds refer to content – is going in the wrong direction....
by Bill Oakes | Oct 5, 2015 | Content Marketing, Content Strategy, Publishing
I’m Starting to Understand, Maybe Even Respect Snapchat That’s right, I’m starting to respect Snapchat and their plans for world domination. As I wrote about earlier, the way we get our news has to change or those responsible for reporting on the...
by Bill Oakes | May 26, 2015 | Content Marketing, Content Strategy
An inspiration to so many photographers The term legendary is thrown around often when someone passes, sometimes deserved, sometimes not. The value of that title is obviously most relevant to the people who appreciated the talent of the individual who has passed. In...
by Bill Oakes | Feb 10, 2014 | Content Marketing, Content Strategy, Publishing
When you’re building a content strategy you can talk about everything from content inventories to project deliverables, but at the end of the day what it all comes down to is that you’re deciding on how to tell your story. That story can be about a...
by Bill Oakes | Oct 21, 2013 | Content Management, Content Marketing, Content Strategy, Publishing
AdAge’s James Gross has a very smart article on their site today, should be a must-read for anyone who wants to publish, be it as a marketer, content provider, or brand. As he says in the piece, In Order To Build the Future Systems of Content, Forget the Past,...
by Bill Oakes | Sep 13, 2013 | Content Marketing, Content Strategy, Publishing
When I was a young photojournalist I proudly showed my new boss a photo from that day’s assignment. It really was a good shot, and ended up winning awards later, but what I remember most is his remark after taking a look, acknowledging that I really did capture...
