by Bill Oakes | Feb 10, 2014 | Content Marketing, Content Strategy, Publishing
When you’re building a content strategy you can talk about everything from content inventories to project deliverables, but at the end of the day what it all comes down to is that you’re deciding on how to tell your story. That story can be about a...
by Bill Oakes | Feb 1, 2014 | Content Management, Content Strategy, Publishing
Content strategy has gained a lot of attention in recent years. Not very long ago, a brand’s major concerns were hiring the right agency to get the their message to consumers and then punching out press releases to try to hook some “free press.” The...
by Bill Oakes | Oct 21, 2013 | Content Management, Content Marketing, Content Strategy, Publishing
AdAge’s James Gross has a very smart article on their site today, should be a must-read for anyone who wants to publish, be it as a marketer, content provider, or brand. As he says in the piece, In Order To Build the Future Systems of Content, Forget the Past,...
by Bill Oakes | Sep 13, 2013 | Content Marketing, Content Strategy, Publishing
When I was a young photojournalist I proudly showed my new boss a photo from that day’s assignment. It really was a good shot, and ended up winning awards later, but what I remember most is his remark after taking a look, acknowledging that I really did capture...
