by Bill Oakes | Dec 14, 2015 | Content Management, Content Marketing, Content Strategy
Hating “Content” is Now a Thing? Newspapers are still fighting for respect in the digital age of news, but picking nits – regarding the way some people in the news and digital agency worlds refer to content – is going in the wrong direction....
by Bill Oakes | Mar 15, 2014 | Content Management, Content Strategy, Publishing
I’ve long been a fan of publishing platforms that make it easier for the everyday content junky to get their word out. In the early days of the web, the first “enablers” came from titles like PageMill, First Page, and Dreamweaver. These were WYSIWYG...
by Bill Oakes | Feb 1, 2014 | Content Management, Content Strategy, Publishing
Content strategy has gained a lot of attention in recent years. Not very long ago, a brand’s major concerns were hiring the right agency to get the their message to consumers and then punching out press releases to try to hook some “free press.” The...
by Bill Oakes | Oct 21, 2013 | Content Management, Content Marketing, Content Strategy, Publishing
AdAge’s James Gross has a very smart article on their site today, should be a must-read for anyone who wants to publish, be it as a marketer, content provider, or brand. As he says in the piece, In Order To Build the Future Systems of Content, Forget the Past,...
by Bill Oakes | Sep 13, 2013 | Content Marketing, Content Strategy, Publishing
When I was a young photojournalist I proudly showed my new boss a photo from that day’s assignment. It really was a good shot, and ended up winning awards later, but what I remember most is his remark after taking a look, acknowledging that I really did capture...
